MIO Store FIRENZE
Crafted Locally. Chosen with Care. Rooted in Florence. Driven by creativity. MIO was created to give space to contemporary street artists, local jewellery makers and artisans. Each piece is selected for its authenticity, character and craftsmanship. Every object carries a signature!
Tourist Member Privileges
Direct partner perks — unlocked with your Tourist ID.
-10%
-10% Plus
Premium Artisan Access
Exclusive to Premium subscribers, receive 10% off our curated collection. Elevate your style with authentic pieces while enjoying significant savings.
View offer
-5%
-5%
Crafted Local Savings
Enjoy a 5% discount on our unique selection of locally crafted items. Each purchase supports local artists and their creativity.
View offer
Unlock VIP privileges at this location
Claim your Tourist ID to access insider perks and direct rates.Status
Contact Info
Message Online
'/%3e%3cpath%20fill-rule='evenodd'%20clip-rule='evenodd'%20d='M9.30883%207.34257C9.10368%206.8889%208.88781%206.87971%208.69293%206.87185L8.16829%206.86548C7.98576%206.86548%207.6892%206.93366%207.43849%207.20637C7.18778%207.47908%206.48047%208.13818%206.48047%209.47875C6.48047%2010.8193%207.46127%2012.1147%207.59794%2012.2967C7.73461%2012.4787%209.49136%2015.3174%2012.2734%2016.4096C14.5853%2017.3172%2015.0558%2017.1367%2015.5578%2017.0914C16.0598%2017.046%2017.1771%2016.4323%2017.4051%2015.796C17.633%2015.1597%2017.6331%2014.6146%2017.5648%2014.5006C17.4965%2014.3866%2017.3139%2014.3189%2017.04%2014.1826C16.7661%2014.0462%2015.4207%2013.3871%2015.1698%2013.2961C14.919%2013.2051%2014.7366%2013.1599%2014.5539%2013.4326C14.3712%2013.7053%2013.8473%2014.3188%2013.6876%2014.5006C13.5279%2014.6825%2013.3684%2014.7053%2013.0945%2014.5691C12.8205%2014.4329%2011.9392%2014.1451%2010.8935%2013.2168C10.0799%2012.4946%209.53066%2011.6026%209.37077%2011.3301C9.21087%2011.0575%209.35379%2010.9099%209.49106%2010.7741C9.61388%2010.652%209.76469%2010.4559%209.90181%2010.2969C10.0389%2010.1379%2010.084%2010.0242%2010.1751%209.84261C10.2663%209.66105%2010.2209%209.50158%2010.1524%209.36537C10.0839%209.22916%209.5521%207.88147%209.30883%207.34257Z'%20fill='white'/%3e%3cdefs%3e%3clinearGradient%20id='paint0_linear_90_18145'%20x1='11.8605'%20y1='3.93043'%20x2='11.952'%20y2='19.4223'%20gradientUnits='userSpaceOnUse'%3e%3cstop%20stop-color='%2357D163'/%3e%3cstop%20offset='1'%20stop-color='%2323B33A'/%3e%3c/linearGradient%3e%3c/defs%3e%3c/svg%3e)
'/%3e%3cpath%20d='M6.99419%2016.96L10.4213%2011.5233C10.5502%2011.3186%2010.7202%2011.1429%2010.9204%2011.0072C11.1207%2010.8715%2011.3469%2010.7788%2011.5848%2010.7349C11.8227%2010.6911%2012.0671%2010.697%2012.3026%2010.7524C12.5381%2010.8078%2012.7595%2010.9114%2012.9529%2011.0566L15.68%2013.1012C15.8018%2013.1924%2015.9499%2013.2414%2016.102%2013.2409C16.2541%2013.2403%2016.4018%2013.1903%2016.5229%2013.0983L20.2038%2010.3041C20.6938%209.9308%2021.3354%2010.52%2021.0088%2011.042L17.5788%2016.4758C17.4498%2016.6805%2017.2799%2016.8562%2017.0796%2016.9919C16.8794%2017.1276%2016.6531%2017.2203%2016.4152%2017.2642C16.1773%2017.308%2015.9329%2017.3021%2015.6975%2017.2467C15.462%2017.1913%2015.2405%2017.0877%2015.0471%2016.9425L12.32%2014.8979C12.1983%2014.8067%2012.0502%2014.7577%2011.8981%2014.7582C11.746%2014.7588%2011.5982%2014.8088%2011.4771%2014.9008L7.79627%2017.695C7.30627%2018.0683%206.6646%2017.482%206.99419%2016.96Z'%20fill='white'/%3e%3cdefs%3e%3cradialGradient%20id='paint0_radial_191_431'%20cx='0'%20cy='0'%20r='1'%20gradientUnits='userSpaceOnUse'%20gradientTransform='translate(6.24183%2025.6663)%20scale(25.6667%2025.6667)'%3e%3cstop%20stop-color='%230099FF'/%3e%3cstop%20offset='0.6'%20stop-color='%23A033FF'/%3e%3cstop%20offset='0.9'%20stop-color='%23FF5280'/%3e%3cstop%20offset='1'%20stop-color='%23FF7061'/%3e%3c/radialGradient%3e%3c/defs%3e%3c/svg%3e)
Discover more
MIO Store FIRENZE
On Tourist since 2026